London based Little green Radicals started life in 2005 with a passion for fair trade and a quirky sense of humour.
Not long after their launch Little Green Radicals were in a select group of brands to be first in the UK to get Fairtrade certification for cotton. And, of course, they were and always have been organic too.
Their farmers, based in India, get a guaranteed price for their cotton, and they don’t use nasty pesticides. The factories they work with look after their employees, who get fair wages, maternity leave, and many of the other things you would expect from decent factories.